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Requested by: College Promenade BIA 
Address: 794 College St, Toronto M6G 1C6
Procurement Contact Person: Meg Marshall (Project Manager)
Telephone Number: 416-801-5910
Email Address: biacollegepromenade@gmail.com

1. Background/Introduction

The College Promenade BIA is undertaking a branding project to help provide a stronger identity and sense of community for our area. We often become inadvertently identified as “Little Italy” or “Little Portugal” which we are not. This BIA has worked hard to beautify the neighbourhood and bring art and assets to the area to make it a great destination to eat, work and play in. Back in 2019, we did a logo and brand colour exercise, and we will continue to work with these.

2. Project Goals and Scope of Services
The goal of this project is to create flourishing green spaces, as well as maintain tree pits within the College Promenade BIA.  

We are looking to have a creative, enticing, fun and colourful map created of our boundaries to compliment our branding and enhance the placemaking of the College Promenade BIA. The map will also need to include but may not be limited to showing: 
  • TTC stops
  • Art Murals/Installations 
  • Bike Share Locations 
  • Key physical landmarks 
  • Legacy buildings/businesses 
  • BIA built parkettes

    Different Iterations of the Map will need to be provided: 
  • Instagram Square
  • 8.5” X 11” version
  • 11” X 17” version that can be folded into a smaller size 
  • Website version 
  • High resolution files will need to be provided 
  • Base map will also need to be able to be used in Canva should it need to be used to highlight any special events, construction, road closures, etc.
3. Anticipated Selection Schedule

Upon the Board approval of the selected vendor, work would commence immediately.

4. Time and Place of Submission of Proposals

Proposals should be submitted in .pdf format to biacollegepromenade@gmail.com. 
We will be accepting applications until Thursday, April 6th at 5pm. 
  • The selected artist/agency will be notified no later than Friday, April 14th.
5. Timeline

The first draft of the map would be due by Monday, April 24th, and revisions completed by Monday, May 1st.
 
6. Elements of Proposal
  • Identifying the number of iterations
  • Portfolio examples (past map work is an asset) 
  • Applicable references 
  • Flexibility in  style of the creation of the map 
  • Highlighting connection to the neighbourhood is encouraged
  • Show a costing table for various additional elements or features beyond what has been identified (i.e. cost to make different iterations of the map)

7. Evaluation Criteria
  • References for past and/or current work; 
  • Cost of services;
  • Explanation of expertise/technical ability
  • Quote/Proposal meets the minimum requirements laid out in this proposal
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8. Possible Roadblocks

  • Being able to meet the tight timelines
  • If unfamiliar to the area, it may require an in-person visit to ensure that all required elements are needed 
  • Being able to incorporate ideas from multiple persons on the Board of the College Promenade BIA
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9. Budget
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Unsure - please include in proposal with the costing schedule of various elements

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Land Acknowledgement
The City of Toronto acknowledges that what we now call Toronto is on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. The City also acknowledges that Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit, and the Williams Treaties signed with multiple Mississaugas and Chippewa bands.
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