RFP - Brand Development & Marketing Strategy Services
Requested by: College Promenade BIA
Address: 794 College St, Toronto M6G 1C6
Procurement Contact Person: Meg Marshall (Project Manager)
Telephone Number: 416-801-5910
Email Address: [email protected]
Address: 794 College St, Toronto M6G 1C6
Procurement Contact Person: Meg Marshall (Project Manager)
Telephone Number: 416-801-5910
Email Address: [email protected]
Who are We?
The College Promenade BIA (CPBIA) is a Business Improvement Area that represents College Street from Shaw to Havelock. We have been around since 2005. Within our BIA, we are an amazing mix of service, retail, food/restaurant businesses and most of which are small independent owners. The BIA works to improve the local economy, beautify the streets and adjacent public spaces, create some marketing efforts and advocate on issues that directly impact the business community (crime, safety and even taxes!) The CPBIA is governed by a seven member volunteer Board of Directors comprised of property owners, merchants and a City of Toronto City Councillor. The CPBIA receives an operating budget of approximately $134,000 annually from assessments on 90 properties within the BIA.
What We Need?
Research existing perceptions and brand awareness of the College Promenade neighborhood district among key constituencies (may include some member businesses, community groups, customers, residents etc.)
Vendor Details/Specifications:
Total maximum budget for the project (exclusive of HST) is: $10,000
Timeline for completion of project: May 30th, 2022.
Proposals will be accepted until Friday, March 4th, 2022, at 5:00PM.
***The awarded company will be notified no later than Wednesday, March 16th, 2022, at 5:00PM. Work will commence in late March or early April, 2022.
All companies are invited to visit our neighbourhood and forward any questions relevant to the RFP to [email protected] in order to better create an RFP.
Time and Place of Submission of Proposals
Proposals should be submitted in .pdf format to [email protected] no later than Friday, March 4th at 5:00pm.
Elements of Proposal
RFP Evaluation Criteria
The College Promenade BIA (CPBIA) is a Business Improvement Area that represents College Street from Shaw to Havelock. We have been around since 2005. Within our BIA, we are an amazing mix of service, retail, food/restaurant businesses and most of which are small independent owners. The BIA works to improve the local economy, beautify the streets and adjacent public spaces, create some marketing efforts and advocate on issues that directly impact the business community (crime, safety and even taxes!) The CPBIA is governed by a seven member volunteer Board of Directors comprised of property owners, merchants and a City of Toronto City Councillor. The CPBIA receives an operating budget of approximately $134,000 annually from assessments on 90 properties within the BIA.
What We Need?
Research existing perceptions and brand awareness of the College Promenade neighborhood district among key constituencies (may include some member businesses, community groups, customers, residents etc.)
- Propose strategies and maneuvers that will help position College Promenade as an attractive and vibrant community for businesses and visitors
- Review, refresh, and propose brand messaging and positioning to help “unify” the College Promenade brand across all stakeholder and constituent groups
- Determined priorities for marketing and communications uses
- Provide suggestions for long-term goals and execution
- Website and Social Media guidelines for branding cohesion - a concise approach and guide for all with some examples for implementation
- Logo re-design is NOT desired however creative applications, in accordance with the brand standards guide are welcomed
Vendor Details/Specifications:
- Budget breakdown and any additional service fees
- Timeline
- Description of process and deliverables
- Examples of relevant place branding work
- Letter of interest with primary contact information
- Name(s) and title of key personnel and their hourly fee that the proposal is based on.
- Company profile
- Minimum of three client references
- Portfolio Samples
- Project Fees
- A virtual meet and greet will be had with the Marketing Committee to better understand the BIA and to do some research and development to help kickstart the project
- A minimum of 2 revisions to be included in the contract to ensure the final product meets the needs and satisfaction of the BIA
- A point person will be assigned to the project who will respond within 3 business days to inquiries or requests during the project
- Must be Toronto-based
Total maximum budget for the project (exclusive of HST) is: $10,000
Timeline for completion of project: May 30th, 2022.
Proposals will be accepted until Friday, March 4th, 2022, at 5:00PM.
***The awarded company will be notified no later than Wednesday, March 16th, 2022, at 5:00PM. Work will commence in late March or early April, 2022.
All companies are invited to visit our neighbourhood and forward any questions relevant to the RFP to [email protected] in order to better create an RFP.
Time and Place of Submission of Proposals
Proposals should be submitted in .pdf format to [email protected] no later than Friday, March 4th at 5:00pm.
Elements of Proposal
- All proposals must include description of what exercises or formats that will be used to gather their research and development and any other proposed activities to help develop the end result
- Team Members with a short bio on each team member
- Portfolio of past work
- Minimum of 3 references
RFP Evaluation Criteria
- Examples of past work;
- References for past and/or current work;
- Cost of services;
- Explanation of expertise/technical ability
